richard faylor

Experienced: Over 25 years launching new products, services, brands and categories for many of the world’s largest and most successful companies.

Reliable: Dedicated, pro-active, meticulous and highly organized with excellent time management skills. Deadlines are met efficiently and cost-effectively in accordance with the highest professional standards.

Creative: An entrepreneurial spirit willing to challenge convention, from innovative strategic thinking to high-impact messaging that intrigues, inspires and sells.

Collaborative: Personable, supportive, and team-oriented with a positive effect on customer relations, staff morale and overall productivity.

Dynamic: Flexible, adaptable, and eager to master new media and technology. Whether developing strategy, polishing copy, conducting research or interviewing SMEs, the learning process never ends. Neither does the drive to be and do your best.

Clients: Sony, Panasonic, HP, IBM, Fujitsu Siemens, Yamaha, Toshiba, Canon, NEC, Seagate, SAP, Sanyo, Sharp, Novell, Software AG, Micron, Ryobi, Shimano, National, Quasar, Fujitsu, Dentsu, Dow Jones, Phillips, TIAA Creff, Weyerhauser

Media: Product launch and channel promotion in the fields of technology, health care, education, insurance, investment, manufacturing and government; lead and demand generation campaigns; direct mail, print ads, websites, product briefs, brochures, co-op marketing kits, sales guides, data sheets, white papers, technical primers, sales training materials and exams, newsletters, radio, TV, video narration, manuals, catalogs, annual reports, corporate guides, CD-ROMs, press releases, guest editorials and speeches