Richard Reisman

President and founder of Teleshuttle, Reisman has decades of experience innovating in digital media industries. He has managed and consulted for corporations of all sizes, developed a variety of pioneering online services, and holds about 50 patents now licensed by over 200 companies to serve billions of users.

Reisman’s recent work has been on development of FairPay, a radical approach to revenue and pricing for digital media content. FairPay develops a buyer reputation based on Internet feedback, to go beyond "freemium," to an adaptive hybrid of free and paid content. FairPay responds to the failure of the invisible hand of classical economics and pricing to deal effectively with digital services, and exploits the power of computer-mediated markets to find a new and more collaborative “invisible handshake.” He is now working on a pro-bono basis with industry and academic partners on research, trials, and applications of FairPay.

Reisman’s inventions have led to fundamental patents advancing varied aspects of digital services, including Apple AirPlay, Google Chromecast and Amazon X-Ray. Others relate to aggregation and analysis of Big Data from the Internet of Things, “wisdom of crowds” approaches for exploiting user ratings and usage data, and subscription distribution with automatic updating. In the early `90s, Reisman developed the original TV Guide Online in a joint venture with News Corp, and consulted for Dow Jones. Prior to that, he directed electronic distribution operations for McGraw-Hill / Standard and Poor`s, and managed strategy, planning, and operations (including pricing models) for major computer and telecom services at Mobil Corporation and AT&T, starting out as a software developer.

Reisman has spoken and written widely. He serves as a board member and Program Committee Chair Emeritus for the MIT Enterprise Forum of NYC (and co-led their popular Think Tank Series: The Future of X), and was an ACM National Lecturer, a finalist for the Multi-Media Entrepreneur of 1995 award from the Silicon Alley Initiative, and a judge for the Advanced Media Emmy Awards in 2005 and 2006.