Richard Alpapara

In 2020, I secured a Digital Marketing Apprenticeship with no prior experience. A little over a year later, and I was awarded a Distinction for my work at Scope, a leading charity striving to challenge and change negative attitudes about disability.

In 2022, I joined The Kite Factory, one of the UK’s top independent media agencies. Over three years, I worked with established brands that shaped how I think about marketing - and left me curious to apply those lessons to businesses still growing.

In 2025, I’m at Unbiased - managing digital campaigns across paid media channels, utilising advertising platforms such as Meta & Google amongst many others. I work on helping growing businesses find clarity in the often messy world of marketing.

When I'm not optimising campaigns at work...

I like to write content - I wrote about apprenticeships for Multiverse (formerly Whitehat) as part of their Content Leaders programme; My written articles have garnered over 600,000 views and 20,000 likes on the question-and-answer website, Quora.

Also, I'm really not too bad at basketball.