Richard Donoff

My name is Richard Donoff, and I’ve spent more than 30 years working in financial services with a focus on helping people think carefully about their long-term financial future. Many people know me as “The Safe Money Doctor,” a nickname that reflects my belief that financial health should be approached with the same care and attention as physical health.

I am the Managing Partner of Sunshine Financial Partners and the President of Richard Donoff & Associates, a firm I founded in 1999. Over the years, I’ve had the opportunity to build and lead large financial services organizations, growing my company from a small startup into a national operation that generated $30 million in annual sales and supported more than 280 agents.

Originally from Philadelphia, I studied Business Administration at Temple University and later earned a degree in Marketing and Finance from Washington University in St. Louis. My career has always centered on education, awareness, and helping people better understand the decisions that shape their future.

Outside of work, I enjoy photography, saltwater aquariums, computers, and sports. Most of all, I value spending time with my wife Ellen, our children, and our four wonderful grandchildren.