RICHARD FRIAS

Santa Monica

I am an award-winning digital media exec with 10 years experience producing, programming and marketing content for innovative audiences. A multi-platform storyteller, I have worked in entertainment and tech for 15 years. An early hire at pioneering video site Revver.com, I established online video industry standards and best practices as early as 2006. Later I founded Mighty Fresh, Inc. the first ever management company for YouTube talent, where I represented high-profile digital stars and Grammy award winning musicians.

Over the course of my career, I have represented, discovered and developed some of YouTube's most successful content creators including Michelle Phan, KevJumba, iJustine, Esmée Denters, Bethany Mota, Jessica Sanchez, Toby Turner, Rhett & Link, Swoozie, David Choi and more.

In 2012, I Executive Produced the YouTube Premium channels FAWN (sold to Endemol) and The Warner Sound (for Warner Music Group). I also co-founded the beauty subscription service IPSY.com with Michelle Phan (now a $150M business). Previously, I worked as a social media strategist to Justin Timberlake's Tennman Records and Sony Music Japan.

Currently, I am directing a documentary about the music career of Terry Reid.

  • Education
    • California State University Fullerton