Richard Nicholson

I'm a highly motivated, entrepreneurial & results orientated sales & marketing professional, with a proven track record and significant experience of delivering complex, high-value information technology solutions to both public sector and commercial organisations.

Formally Dell's head of commercial marketing for the UK, I was responsible for providing leadership & direction around commercial vertical lead gen activities, optimizing cost models and business execution across multiple vehicles.

Tasked with driving collaborative (deep breath!) omni-channel, omni-segment & omni-LOB Go-To-Market strategy with our commercial sales organization & Dell channel partners.

As an advocate of B2B social media I drive Dell's strategy in this space. I am often called on to speak at conferences about Dell's approach to social media for business.

I also volunteer my time as the Giving Manager for Dell UK, where I am responsible for our strategic direction and charity partnerships. You can read more about Dell's CSR commitments here.

Prior to Dell, I enjoyed a successful career in sales and sales marketing within the IT industry working with resellers.