Richard Prenderville

Richard Prenderville is the founder of The Peloton Group, a brand consultancy created to develop international brands and to advise the investment community in the sports/lifestyle segment. The Peloton Group is the exclusive distributor for the lifestyle brand supremebeingTM in the U.S. And Latin America. Prenderville is the former Vice President of global brand marketing at Reebok International, where he was responsible for marketing, media and advertising for the brand on a global scale. He joined Reebok in September 2006 from Reebok’s parent company adidas where he was vice president of media and new media. He is the proud father of two boys, Ben and Tim. He is heavily involved in athletics in both his business and personal life, and has competed in over 30 marathons and 60 triathlons, including completion of an Ironman distance triathlon. He is an avid Nordic skier and has raced 50k “Tour of Anchorage, Alaska” ski race and the American Birkebeiner 50k. He holds dual citizenship for the United States and Republic of Ireland.