As Founder and CEO of Astral Road Media, Rich draws on his long background as a marketing agent for authors, publishers, and book retailers in the emerging digital marketplace to help authors and content creators reach their largest possible audience.
Specialties include creating effective content strategies, developing customized brand platforms, video production and distribution, digital publicity, social media guidance and other marketing initiatives for the digital era.
Rich is also the Executive Producer and Host of Book View Now on PBS.org. Book View Now (http://www.bookviewnow.org), a channel that celebrates the love of books and introduces people to great authors. From live events to author and book highlights, bookviewnow.org uses multimedia channels to connect viewers with the written word.
Before launching Astral Road in 2010, Fahle was Vice President, Digital Content, E-Commerce and Entertainment at Borders, where he spent most of his time expanding the Borders brand experience of books, music and movies into new media fields outside of traditional retail.
While at Borders, Rich created the Borders Media online video entertainment network, one of the first major branded entertainment networks on the web, driving millions of views. Other roles included leadership of the creative and production teams, the in-store national events program, national advertising & brand development, and e-commerce operations. Prior to Borders, Fahle was Chief Spokesperson and Communications Director for C-SPAN, the national public affairs cable television network based in Washington, D.C. He's also a husband and father to a big brood of four happy kids.