Rich Gould

Rich Gould is an award-winning Creative Director, Designer, and Brand Strategist with 30+ years in the game—and a knack for making brands feel more like themselves. He co-founded Razor Creative, a Moncton-based branding and marketing agency (acquired in 2017), and has since worked independently with clients across North America and Europe.

These days, Rich is best known for his DIG Discovery Process—a collaborative, insight-driven method designed to help organizations uncover their core identity and clarify their message before jumping into design. DIG gets everyone on the same page (finally), surfaces the truths that usually stay buried, and sets the stage for brands that are not only beautiful—but aligned, authentic, and built to last.

Over the years, Rich has created everything from editorial cartoons and museum exhibits to app interfaces, retail packaging, and national brand campaigns. His work has been featured in global design publications including American Corporate I.D., Logo Lounge, and Logo Lounge Master Library.

He’s had the chance to work with brands like Southwest Airlines, Marvel Studios, Disney, Google, McCain, Moosehead, and dozens more across nearly every industry.

He even did a logo for his mom’s sewing business. She loves it.