Rick Petersen

As a pioneer in responsible communications, I have learned that transforming an organization into a respected, innovative and sustainable enterprise must be driven by a careful alignment of behaviour and positioning. That can only come from an awareness of perceptions, an acknowledgement of reality, a clear vision for the future and everyday decisions that are gut checked for values and consequences. At BLU Communications, we provide brand leaders with strategies that reinforce a virtuous cycle of deeper engagement, improved operational performance, and a reputation of trust.

When I am not doing that, I am being in love with Melanie, watching over my flock (Jessica, Hilary and Lucas), and getting to know my new grand-daughter, Adalie. That, and doing charity work and competing in Ironman competitions at some amazing venues.