Rick Barrera

Rick Barrera is a nationally acclaimed speaker, marketing consultant and author, known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Apple, American Express, Chico’s, Lexus, Minute Clinic, Southwest Airlines, Starbucks, Google and ZipCar will change your thinking about marketing forever.

Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers. His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, Harley-Davidson, IBM, Intel, Merrill Lynch and Verizon.

In his newest bestselling book, “Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences,” (Penguin) Barrera illustrates how an increasing number of cutting-edge firms are building breakthrough brands in record time. Rick’s previous books include Non-Manipulative Selling (Prentice Hall), Collaborative Selling(John Wiley and Sons) and Dollars and Sense of Exceptional Service Delivery.

Rick’s worked closely with the entrepreneurial community to help them create the right messaging at Critical Customer TouchPoints to enable them to build strong brands and explosive revenue growth. His coaching and training programs focus on strategy, marketing, sales and customer service.