Rick Liebling

Sports marketing in New York, New York, United States

Rick Liebling

Sports marketing in New York, New York, United States

I'm a senior marketer and industry influencer with deep experience, primarily within the sports marketing and sponsorship industry. I've developed and produced innovative and award-winning marketing concepts for some of the biggest brands in the world, including MasterCard, Gillette, Sony Ericsson, Verizon, General Mills and Diageo, as well as developing IP on behalf of the agencies I've worked for.

Most recently, my focus has been in the digital realm, working with clients to develop integrated marketing programs that leverage digital, social and mobile platforms. I've acted as a Social Media community manager, driven creative ideation and led teams on year-long campaigns, all with an eye on delivering results that align with marketing and business objectives.

Over the course of my career I've been on-site for events ranging from two FIFA World Cup finals, F1 races around the world, a Cricket World and the World Series - and I even produced a press event in Dubai featuring Tiger Woods, Roger Federer and Thierry Henry.

I've spoken to sports-focused audiences at SxSW and the U.S. Olympic Committee, as well as numerous marketing events around the world.

Specialties: Brand strategy | brand planning | Social Media Strategist | Public Relations | Sports Sponsorship | Digital Strategy | Marketing

  • Work
    • LIEBLING PR+MC