M. Rieza Rakhman
Strategic Business and Marketing Leader in Southeast Asia
Rieza is a Strategic Business and Marketing Leader and an MBA Candidate at Nanyang Business School (NTU Singapore). With a decade of experience across leading Indonesian tech (Gojek, GoTo, Ruangguru) and FMCG companies, his core focus is translating strategic thinking and deep Indonesian Market insights into superior business outcomes. He is actively expanding his APAC/SEA market acumen during his MBA studies.
His Expertise is Defined by Operational Excellence and High-Impact Revenue Growth:
Strategic Planning & Operational
Excellence He plans and implements 360-degree integrated marketing initiatives and manages cross-functional teams to ensure seamless execution of campaigns. This commitment to Operational Excellence ensures he maintains responsibility for strategies, budgets, timelines, and data utilization.
Data-Driven Storytelling
He is a data-driven storyteller for brands with proven acumen in brand management, product marketing, marketing planning, and digital strategy. He leverages data analytics to analyze historical results, create actionable insights, and inform future project planning strategies.
Proven Impact
He specializes in helping brands grow revenue by exceeding sales targets and optimizing customer journeys. Key achievements include:
- He spearheaded a multi-service campaign that resulted in a 301% ROI and 22.8% growth in multi-service users.
- He achieved a 17% growth in Average Order Value during a major campaign.
He is passionate about driving business transformation, leveraging his MBA to scale his expertise for leadership roles across the SEA/APAC region. He is currently open to senior opportunities, including:
1. Marketing & Commercial Strategy:
VP of Marketing, Head of Marketing, Head of Commercial Strategy, Head of Sales Strategy
2. Growth & Business Transformation:
Head of Growth, Head of Business, Head of Strategy, Head of Digital Transformation
3. Brand & Experience Management:
Senior Brand Manager, Senior Marketing Manager, Head of Customer Experience (CX)
4. Advisory & Venture Capital:
Operations / Marketing Partner, Senior Consultant (Marketing & Sales Practice)
Let’s Connect: If you are seeking a Growth Architect to navigate the complexities of the Indonesian or broader Southeast Asian market, I would welcome the opportunity to discuss how my combination of tech, FMCG experience, and MBA-level strategy can drive sustainable value for your organization.