Shannon Riley
Digital Sales SpecialistDigital First MediaJune 2015
– Present (5 months)Greater Boston Area
Digital First Media is one of the largest media groups in the U.S., serving high-value audiences and connecting advertisers to them.
I work with local advertisers to put their message in front of the right consumer in their local geography through a range of digital solutions - Display Ads, Mobile Banners, In-App Ads, Social Media, Search Marketing, Email Marketing, Dynamic Retargeting and more.
Account ExecutiveComcastMarch 2004–
March 2015(11 years 1 month)
• Digital Media Sales to Small-Medium Businesses
• Close new business customers by continuous prospecting through planned sales strategies and tactics
• Maintain and increase sales volume from established accounts, service accounts and collect all balances
• Present customers and prospects methods to attain goals through proper utilization of cable television
products and services
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2004(2 years)
• Identify and execute fundraising opportunities on national scale
• Foster corporate partnerships and in-kind/pro bono vendor relationships for projects in regional campaigns
• Initiate communication program to promote organization’s mission and communication standards
• Create and manage upgrade of web site to enhance client relations, increase donor base and revenues
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June 1995(6 months)Orlando, Florida Area
• Selected from a national candidate pool of 10,000 students to participate in co-operative college program to
learn the administration of a commercial recreational facility through work experience
• Obtained 30 hours training in marketing and management through seminar instruction
• Achieved two excellent performance reports