Rita Serrano

With extensive experience in digital project management, digital product development and team leadership, I bring a wealth of expertise to the table. My focus lies in Business Development and driving B2C growth strategies.

I spearheaded the development of Reader Revenue initiatives at both Cofina Media and Publico Comunicação Social in Lisbon, Portugal.

Before that, I gained 11 years of experience at SAPO, where I led cross-functional teams and was responsible for various areas of product management, marketing, and partnerships, with a strong focus on innovation and customer-centricity. As Head of Advertising Partnerships & Products, I established a branded content team to address the new advertising market needs in Portugal.

As Director of Products, I developed and managed some of the most successful Lifestyle and Entertainment websites and apps in the country, also covering the African market. I am skilled in team motivation, project implementation, and the full lifecycle of digital product development.

Beyond my professional endeavors, my interests span across various domains, from music to digital media, with a keen fascination for personal development, culinary crafts, innovation, and technology.

Feel free to explore my portfolio via the LinkedIn connection below. Should you wish to connect, don't hesitate to reach out via LinkedIn.