Riz Mughal

I develop, implement, track and optimize our digital marketing campaigns across all digital channels.
I have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution and being a Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media
and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI
and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate