Riz Rafiq

Feel free to reach out for any fractional Chief Sales Officer, Chief Revenue Office, or Board work.

Most sales leaders pick a lane. The lane here: build revenue engines from scratch and fix the ones that are broken.

I am a third-line sales leader and revenue growth professional with over 15 years of progressive B2B experience across Enterprise SaaS, Cloud Infrastructure, FinTech, Telecom, and IT Distribution. Operating as a Chief Sales Coach, my philosophy is that a manager's output is the sum of their people. I focus deeply on protecting culture and developing talent to drive predictable, recurring revenue growth.

The pattern across every role is to design the GTM system first—applying advanced account segmentation, territory design, and data-driven quota setting—then apply systems thinking, build my leaders, and scale the team. As an operational builder, I lead the full revenue continuum, from frontline engines (Pre-Sales, Inside/Field Sales, SDRs, Marketing) to backline operations (Professional Services, Consulting, Implementation, and Product/Customer Support).

My career milestones include:
Atlassian: Architected and drove a novel AWS co-sell partnership from zero that generated a 9-figure expansion pipeline.

Tech Data: Owned and exceeded $1.1B of Canada's $2B national quota focused on 600 partners selling 227 vendors.

Lexmark: Inherited the lowest-performing region in the Americas and engineered a hybrid direct/channel sales GTM motion to become the #1 performing region by revenue.

TeraGo: Reversed a multi-year decline to deliver 7 consecutive quarters of revenue growth.

CartaHR: Built global professional services and pre-sales from scratch, creating a billable business unit critical to a $200M acquisition.

Currently, I lead a 41-person partner sales organization at Intuit Canada, spanning domestic headquarters and international hubs. Throughout my career, I’ve commanded multi-layered, cross-functional teams of 50+ professionals focused on 18,000+ partners.

My leadership approach combines human empathy with aggressive operational rigour. I partner heavily with Marketing to fuel aggressive top-of-funnel pipeline growth, and to maximize profit per full-time employee and accelerate rep velocity, I champion the adoption of advanced AI sales stacks—including Gong, Outreach, Claude AI and CoWork, and NotebookLM—into daily operating rhythms.

Let's connect.