RJ Owen is a Senior Software Architect and Experience Planner at EffectiveUI in Denver, Colorado. RJ started his career as a software developer and spent five years building rich front-ends in a variety of technologies before moving to the design research and customer insight team at EffectiveUI. He has a unique perspective on the digital world that blends academic and experiential knowledge in technology and business to provide better insights into how to build things that make people happy and make businesses money. RJ has spoken ten times on topics ranging from highly technical development best practices to experience design principles that every digital worker should understand. RJ holds an MBA, a bachelors in Physics and Computer Science and lives in Denver with his family.