Rachel Braunstein
New York
MARKETING NINJA BY DAY, SPINNING INSTRUCTOR BY NIGHT
Los Angeles bred, Wisconsin shaped, Chicago chiselled, New York certified. From the moment I met Britney Spears during the shoot for her Pepsi commercial in Los Angeles to seeing the overwhelming bright advertisements in Times Square, I have always been passionate about marketing and finding unique ways to connect with consumers. My genuine excitement for authentic, smart and innovative marketing ideation motivates me each day to consider how brands should be relevant to their target consumers.
As I create strategies to reinvent brands and keep them relevant, I look to myself and think about what I can do to impact those around me. Always pushing myself to seek out new experiences with confidence and fearlessness, I decided to become a spinning instructor after struggling to find teachers who could inspire me to push beyond my physical and mental comfort levels. Energized by the constant challenge, I now teach classes of fifty different people a week, motivating them to excel beyond their perceived limits and providing them the support and trustworthiness to give it their best.
Whether it’s developing a product launch strategy or motivating a spinning class at 6:30am on a Monday, my go - getter attitude and supportive and loyal nature brings the best out of myself and those around me.