Robert van der Hooning

New products, services or problem-solving can be improved by involving prospective customers in a rapid-cycle protoping process. It's a better, faster and less expensive approach and can prevent organizations from wasting time and money.d

Why?

1) An 80/20 solution becomes apparent in 3 months with full implementation in 6-8 months.

2) The cost is dramatically lower - typically about 10-15% of traditional methods.

3) Most ideas for innovation in any organization are flawed. The challenge is to quickly identify those flaws, adapt quickly and not spend a lot money doing it.

Some problems in finance - risk, fraud - or manufacturing - capacity, location - need powerful tools in mathematics. By all means, if you need a rocket scientist, go get one. But most challenges can be addressed better and more efficiently through a collaborative, iterative process with customers.