Founder of Backus Turner International in 1978. Backus Turner is a marketing and advertising firm that specializes in marketing around the world. The company is well known for creating worldwide brands.

In addition to the marketing firm Backus Turner International owns and publishes six magazines: The Light Magazine, Caribbean Weddings Magazine, Honeymoon Magazine, Just Engaged Magazine, Renewal of your Vows Magazine and Just for Two Weddings Magazine. Roberta is also the creator of CaribbeanWeddings.com, the largest dedicated Internet portal that promotes destination weddings throughout the Caribbean, Mexico, and Florida.