Roberta Marchesi
About me:
Senior Communication expert with over 25 years experience in developing advertising & digital projects, communication strategies, branding and identity. I manage the whole process from the brand strategy to the on-air/online campaign.
Client Service Director @ SPAM CONCEPT creative agency - Milan+Florence
CX Customer Experience Specialist on Luxury segments: Fashion, Hotellerie & Travel.
Professor at IIF Istituto Italiano di Fotografia/Milan - Course on Advertising.
Partnership & P.R. Manager on WELC Map® and SPAM Magazine.
Specialist in Augmented Reality adv projects with focus on Tourism.
Specialties:
Managing relationship with companies/top level management, defining communication strategies, building and coordinating creative and production teams.
I covered global/HQ/EMEA/Far East and local ADV positions.
Some brands I handled: Procter & Gamble – Mars – Nestlé – Danone - Philips - Champion USA (international coordination) - Australian Tourist Commission – Comune di Roma/Dip. Turismo - Best Western - Estee Lauder - MAC beauty - Fastweb - Moleskine - Living Divani - Merloni Elettrodomestici (HQ) - Artsana - Italiaonline - G+J/Mondadori - Nuvolari+Alice TV channels - Knorr – Rana – Saclà – Venchi – Monini – Carapelli - Cuoio di Toscana - Italgas - Finaval/Feltrinelli Group - COIMA/Residenze Porta Nuova - London Stock Exchange
Communication Strategist for Sailing teams, athletes and regattas.
Social Media Manager for "Roma Ocean World" round-the-world sailing-alone regatta (2014-15).