Roberta Serpa

Focused on the past 12 years on interactive experiences (websites, mobile apps, email marketing, web ads, hosting setup and blog), using mostly agile method to get things done. Large experience in development, implementation and management of company communications/advertising strategies, from a business and technical perspective to online experiences.

Background in graphic design, with extensive knowledge of typography, photography, image manipulation UI, wireframing, site management, CMS and video editing for web.

Ability to rapidly prototype ideas into wireframes, mock-ups and site maps. Excellent client relations and leading or completing complex multidisciplinary projects.

Experienced in: Google Adsense, Adwords, web hosting configuration, domain registration, Podcast/videocast development/publishing, video editing for web/mobile, Youtube, SEO techniques, Ebay, Wordpress sites and Etsy and Yahoo stores.

Fluent in English, Portuguese and well versed in Spanish. Great content editing skills used for websites, newsletters and social media. MBA in Marketing from Fundação Getúlio Vargas finished on January 2012. Eager to learn new things and advance in life.

Specialties

> Email Marketing,
> Social media planning and Blogging
> Copywriting in English and Brazilian Portuguese
> Print & Web Design
> User Interface Design
> Interactive Marketing