Robert Boyce

If you are using Wordpress, and you are doing reviews for a product, you can use the Schema Creator plugin by Raven Tools. This simply gives you a protocol that will be Google friendly and will organize your thoughts into a credible review.

A review is a review, and it should be genuine. If you are faking reviews, you won't get away with that tactic for long. Your review should only be for products you have actually used personally, as that is where the credibility lies.

Using the Schema protocol will ensure that you are doing things right by following the steps. First of all, you should be very clear what type of review you are conducting. Is it your own review, is it third part, and is it a compensated or uncompensated review?

If the review that you are conducting is uncompensated and personal, you should be very explicit in regard to what your motivation for the review really is. This is a big deal and should always be clearly stated.

Next on the list is actually creating the review and adding the correct markup to it. By using Schema, it will be simple as it walks you through it.

Schema allows you to put the code right onto your site and adjust the content so that it will look its best on your page. When you are using Wordpress the HTML has to be pasted or written in the HTML view window, and not the visual editor window, which will leave things very messy if you do.

Schema is simply a way to get your code into the site as orderly and organized as possible so that you don't have to code your entry line upon line.

Schema is also not a quick-fix-it for ad site design or architecture, as your content still has to be good and relevant. Schema will help your organic listings in the search engines because it is organized in the way that they like to see it.

Schema has a vocabulary that is well understood by the major search engines of Google, Microsoft, Yandex and Yahoo! The tags that are added by Schema in HTML code tells the search engines that there is more that should be paid attention to. It helps the search engines understand more closely what you are trying to say. And anything that helps the search engines find your site is a good thing.