Robert Carlton
Chief Marketing Officer and Chief Communications Officer in Chicago, Illinois, United States
Big Challenges? No problem.
For nearly 25 years, I've been tackling some of the biggest, most complex business challenges any organization can face.
Here's a few examples:
Reigniting growth in an old-line business that is highly regulated and deeply political. (Now is it's twenty-first consecutive month of postive growth!)
Reversing years of negative media attention, public perception and brand decay. (Media/public sentiment improved by 70-percentge points!)
Consolidating 20-plus acquisitions for a multi-billion Fortune 50 company into one unified brand and go-to-market strategy.
Mitigating brand attacks on a global Fortune 50 brand. (And improving positive media coverage by 158%)
Reducing customer churn and improving loyalty for a Fortune 100 telecommunications company. (Recovering $45M in lost revenue)
Reinventing business processes that result in multi-million dollars savings. ($12M saved....$5M saved...)
The Details
Robert Carlton is a highly accomplished Chief Marketing Officer with more than 25 years of success as a visionary, strategist, and execution leader for global Fortune 100, private, public, and start-up companies.
He has led successful branding, marketing, and communications initiatives for leading global brands such as Intel, McDonald’s, GTE, Owens-Illinois, and Ford Motor Company.
Mr. Carlton is a consummate executive with a solid history of championing initiatives that drive bottom-line results, repair brand image, and reposition businesses for sustainable growth in competitive markets worldwide.