Robert "Bobby" Lach

New York, New York

I'm on the right. I moved to New York from Cleveland in 2010 to study in high school, and loved the city so much I came back to study at NYU. I double major in journalism and politics. I love traveling, and my aspiration is to someday go to Mars. Social media is my passion, and I'm driven by success, opportunity, and the ability to help others. I grew up as the son of a hockey coach, so I can appreciate a "no excuses" work ethic.

I've got extensive experience managing brands, with a focus on social media strategy. I understand how important growth across social media platforms is to new startups, and I've written longform documents based on analytics reports I've completed. Digital marketing and client relations are my specialty. See some of my work here:

"Power to the Post: Optimizing Your Social Media"

"Why Social Media Analytics Mean Nothing Without Context"

"11 NYC Subway Stops Worth Visiting"

"7 Ways To Get Your Fall on At NYU"

Arianna Huffington says it best, "Fill your life with well-being, wisdom, and wonder."

“Work like there is someone working twenty-four hours a day to take it all away from you.” – Mark Cuban

Getting the hang of using Medium:

Humans will be a multi-planet species by the end of the century. Are you ready?

  • Work
    • NYU Office of Interactive Media
  • Education
    • University School
    • NYU College of Arts and Science
    • New York University