Robert Lusk

An enterprising marketing leader - progressive account manager for companies and agencies seeking excellence and growth. Instrumental in doubling and redoubling revenues for a top tier marketing services agency. Integrate digital and traditional channels for integrated marketing strategy leading to an 8% increase in sales order volume for a national direct sales company, generating $10mm in ecommerce/email revenues and millions more in direct mail, catalog and telesales. Take-charge marketing director for high quality operations. Deep domain knowledge of direct mail, email, ecommerce, SEO, SEM, mail/phone order catalogs, brand management, web/print advertising, literataure/collateral, corporate training and incentives/rebates processing. Winner of industry awards for CRM strategy and creative excellence. "Top-box" satisfaction scores in client relationship management roles. Successful financial and human resources management. Experienced in broadcasting, agency, automotive, retail, industrial equipment, promotional products, e-learning/e-publishing, academic and non-profit segments. A 360-degree enterprise marketer with a direct marketer's sense of urgency.