From an early stage of my life I had the burning ambition to do something creative – something exciting – something special. Right from day one I appreciated the gravity of the creative’s life – a life of continual learning and improving – of advancing one’s thoughts and actions. It soon became clear that the dynamism involved in the effort is the most important thing not only in the creative industry, but in almost everything we do.

Yet most don’t cultivate creativity. These are the people who don’t know how it can be applied to literally everything in their life.