Rob Ruffler is an award-winning Digital Media Executive who is passionate about the future of spatial entertainment. Formerly he was Vice President of Viacom NEXT, where he led strategy, content and product development on emerging platforms. Rob is a Cannes Lions Grand Prix Award-winning director for his work on Aeronaut and an Emmy Award winner for the Nick app. He gets excited by projects that evoke strong emotions and maintains a natural curiosity about why people do the things they do.