A two-year stint at a prestigious post-secondary business school in combination with a handful of sales positions in an array of industries led Rob Sadeghi to a career as a Sales Executive Leader and a Master of Business Development.

Keeping on the pulse of innovation, Sadeghi is looking ahead to become a household name as the modern-day Zig Ziglar. “A major market shift is happening. In today’s day, the consumer wants authenticity and the feeling of being ‘sold’ on a product or service is a thing of the past. It’s about engineering the sale in a way that connects the consumer to the brand, leaving them feeling part of a community.”