Cultural anthropologist turned brand whisperer; Rob decodes audiences for the world's boldest brands.

Currently leading brand communications at Veo Technologies, one of the fastest-growing sports tech organizations. His path includes roles as Head of Strategy at McCann London, Head of Global Consumer Insight at PANDORA Jewelry, and co-founder of modern culture strategy firm BANDIT.

He's contributed to adidas, Ferrari F1, Nike and Xbox brand initiatives, always focusing on fresh, authentic audience engagement.

Since 2018, he's been shaping future generations by teaching at Hyper Island and Berghs School of Communication in Stockholm as a D&AD New Blood Awards judge.

Very important to know; Rob is a sports fanatic, avid gamer and proud owner of a TEDx Talk.