Rodrigo Menchaca

Optimist and happy bald family guy adopted by Barcelona.

Marketing & Innovation Chief Officer at AtlasLab. Partner & Europe Leader of Modyo, investor and Business Angel in several sexy projects world wide (software development + Web + Apps).

21 years of experience in digital marketing innovation and applied strategies (10 of them focused on eLearning and Marketing Learning). Working with large brands and like PUMA, University of Phoenix and subsidiaries, Apollo Group (global), Apollo Global, GoRed for Women (USA), PDN (Professional Diversity Network [USA]) , GlobalHealth Education (world wide - USA), Coca Cola & MTV Battle of Bands (Latam), Google (USA), Aptimus, Universal Studios (Europe), Movistar (Spain), Driver Group (PIRELLI), WideEyes Technologies, Athens and Vancouver Olympic Games, etc...

Formal Studies: Graduate in Advertising - focused on creativity - UNIACC (University of Arts and Sciences in Communication), Postgraduate in Interactive Business - Kellog School of Management - Northwestern University, IAA (International Advertising Association) Certified in NY, Master and Ph.D. in P.R. & Communications - UAB (Universitat Autònoma de Barcelona) - focused on digital communication.

Best award: IAB Innovation Award of the Year 2009 (team leader for the creation of the first YouTube dedicated channel - client: Universtiy of Phoenix).

More than 20 communication awards.

Specialization in: direction in digital marketing & communication, online marketing, digital strategies, online learning, role play simulations (eLearning), cross media, digital apps design, digital creative integration, mobile marketing, fashion visual search.