Rod Keller

I'm an advertising researcher and account planner with over 25 years experience in this 'intersection,' and a passion for great creative work. Most of my background is in consumer products. The markets in which I spend most of my time include major-brand FMCG, automotive, consumer electronics & entertainment, health and beauty aids and retail -- categories where brands, habits, beliefs and sense of self play a huge role in consumer decision-making. (It's where all the fun is.)