Gregory Roekens


Grégory is the Chief Technology Officer at AMV BBDO. He has a rare blend of electronic engineering background, marketing expertise and visionary outlook which means that he is able to anticipate and implement the next digital breakthrough. He has 15 years of expertise in Marketing and Creative Technology working with brands such as IBM, Intel, Microsoft, Peugeot, Ford, Jaguar, Land Rover, Orange, Vodafone, Nokia, COI, easyJet, Odeon, Waterstone, Diageo, HMV, Tesco, Diesel, Levi's, Sky, Best Buy, Carphone Warehouse and Bank of America to name a few.

His motto is "Tomorrow's technology is today's reality" and his greatest interest in live outside his wife, daughter and motorbiking around the world is the development of technologies that assist us human being. He says that arguably all technologies are introduced to assist human in some shape or form but he is particularly interested in innovations in the fields of artificial intelligence (AI) and user interfaces (UI) which will ultimately create 'true' virtual Personal Assistant.

Grégory is regularly invited to speak at events like the Internet World Conference on Behavioural Targeting, at the IAB on Social Media, for the DMA on the role of data in Marketing and TFM&A on the Experiential Revolution. He's also regularly featured and quoted by the press (see list of publications below), more recently by the BBC where he talks about virtual shopper being the future of shopping ( Grégory is also an active blogger regularly writing for .Net Magazine and Huffington Post.


Coach, Commercial Awareness, Dedicated, Organised, Strategic, Creative, Leader, Driven, Innovator, Large Digital Experience, Dynamic, Facilitator, Trusted and Respected, Self-Confident, Hard-worker, Visionary, French & English Speaker, Assertive, Good Humour