Roger McManus

United States

Roger McManus earned his undergraduate (’72) and graduate (MBA ’78) degrees from Wake Forest University. Upon completion of his MBA, Roger joined Faber, a small marketing research supplier in Greensboro, NC. He became its president three years later.

Next, Roger focused and expanded Faber to form the Photo Research Foundation a marketing research firm specializing in issues related to the photographic industry. Clients included all of the top names in the industry and every conceivable methodology. Out of that experience Roger created the International Minilab Association, a trade association for one-hour photofinishers. As part of that effort, he launched Photo Imaging Entrepreneur, a trade magazine for the retail photofinishing business and acquired a lab in Greensboro, NC as a backdrop for the editorial.Three years later Roger added a parallel magazine for the UK. These titles lasted as long as minilabs did. Following the formula established by the photo trade books, Roger created a similar vertical for dental students (Dental Entrepreneur) filling a discovered gap between medical education and business realities. Later Roger added a horizontal business title, NC Entrepreneur magazine.

Roger was selected to represent North Carolina to the White House Conference on Small Business during the Clinton Administration. He was selected by the SBA as its Small Business Advocate of the Year in the Southeast. He served for five years on the State Advisory Board for the Small Business & Development Centers (SBDC) in North Carolina.

Roger is the author of six books including Entrepreneurial Insanity and is a columnist for five trade magazines. He is an accomplished speaker and seminar leader. Roger joined the founding team of Mpact Magic with the objective of jumping onto the fastest growing marketing methodology while turning it on its side to discover new and different ways to deploy the technology.

  • Work
    • Mpact Magic Inc.
  • Education
    • MBA