Rojan Basnet

SEO Executive in Nepal

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Who I Am

I’m Rojan Basnet, an SEO professional who approaches SEO as a system, not a checklist. I’m more interested in why something works than blindly applying best practices.

How I Think About SEO

I believe SEO is learned through execution, not consumption. Theory matters, but real understanding comes from testing assumptions, breaking things, and watching how search engines actually respond.

What I Work On

  • On-page SEO & content structure
  • Search intent analysis
  • SEO experiments on personal and client projects
  • Technical and Off-Page (not frequently)

My Interests

  • How ranking systems evolve over time
  • Where SEO advice fails in real-world scenarios
  • The intersection of content, authority, and trust
  • Long-term, compounding SEO strategies
  • Education
    • Bachelor in Business Management