Rodolfo Salazar

Rodolfo Salazar

International Executive with more than 17 years of experience in Marketing and Communications for technology companies in complex market environments Managed teams and initiatives in more than 19 different countries, within the Caribbean and Central America Region, generating at least 7 different best practices that were replicated by other subsidiaries and regions

Successfully planned and deployed, B2B and B2C go-to-market strategies, tactical promotions and sales initiatives, product modifications and product line extensions for global technology and telecommunications companies like Sprint, Telefonica, Microsoft and Dell

Drove new technology products and services in to immature markets with innovative retail customer, community and experience marketing programs, complemented by POS promotions and Co-Marketing plans Created an outsourced retail model that successfully achieved double digit growth quarter over quarter that was later used as the benchmark for the rest of the region

Successfully opened a new market for prepaid and postpaid consumer products and services for Telefonica de El Salvador acquiring more than 35% of local market share in less than 3 months. Respected and recognized as an opinion leader, media source, guest speaker for corporate and government events and private consultant for Social Corporate Responsibility, Reputation, New Media and web technologies.

SpecialtiesMulticountry and regional implementation of Experience Marketing, Audience Marketing, Community Marketing, Viral Marketing, Channel Marketing Strategies in highly competitive markets

Broad executive Communications, Internal communications & CSR experience Successful ROI of Marketing, Communications plans that support Business & Financial priorities Successful marketing and communications experience in the Caribbean and Latin America Region

Digital Strategy and Reputation Consultant

  • Work
    • Ideaworks International