Roku Channel
Small Business Owner and Project Manager in Omaha, NE
Why Develop A Roku Channel For Growth Marketing
Roku announced its Q4 incomes outcomes last Thursday, which underscored its setting as an early leader in the linked TELEVISION market thanks to strong holiday hardware sales along with greater advertisement sales.
The company remained to grow its individual base, with international active accounts reaching 36.9 million, a 36% year-over-year (YoY) uptick. While that's still less than Amazon.com Fire TV's 40 million energetic users, Roku far outmatches its competitor in terms of time invested: Roku caught roughly 43% of worldwide connected-TV viewing time in Q4 2019 compared to 18% for Fire TV, according to current Conviva research study. In absolute terms, Roku reported an approximated 11.7 billion total streaming hrs in Q4 2019, a 60% YoY increase.