I'm Roland Dorotheo, a Trademark Administrator with over eight years of hands-on experience across the full trademark lifecycle — from clearance and filing, through prosecution and portfolio management, to enforcement support. I work with trademark attorneys, IP law firms, private companies, and entrepreneurs, bringing structure, precision, and deep expertise to every engagement.

My specialty is likelihood-of-confusion analysis. I've spent years studying how the USPTO and the Trademark Trial and Appeal Board (TTAB) evaluate Section 2(d) refusals, and I've built a proprietary 150-component, 4-model scoring framework that brings data-driven rigor to confusion analysis. No guesswork — just structured evaluation grounded in 600+ TTAB precedents.

My core services include trademark portfolio administration (searches, clearance, filing, renewals, and docket management across US and Canadian jurisdictions), office action response strategy (specializing in Section 2(d) and Section 2(e)(1) refusals), and cross-functional collaboration with attorneys, in-house teams, and business stakeholders.

I provide specialized trademark administration service focused on overturning likelihood-of-confusion refusals. Whether it's a single office action or an entire portfolio, I bring the same level of care and precision.

I'm currently pursuing my Juris Doctor at the University of Cebu School of Law, with a career trajectory toward the Philippine Bar, an LL.M. in the US, and eventual practice as a US trademark attorney.

I write here about trademark law, brand protection, likelihood of confusion, and the lessons I've learned from years inside the system. If you're a founder facing a refusal or an attorney looking for a different perspective — welcome.