Romina Rosado

Romina Rosado heads up content for E! Entertainment. In her role, she oversees all editorial, newsgathering, audience development and programming for the company’s news division, which reaches more 80 million people each month. Romina also oversees the creation of content-first, revenue generating programs and works closely with the NBCU sales organization to develop new ways to monetize and develop branded content.

Prior to joining E!, Romina was the Executive Producer for Us Weekly. Earlier in her career, she advised some of the world’s leading brands and government agencies on their digital strategies, including adidas, General Motors, the International Monetary Fund, NATO, Pfizer, the U.S. Department of State and UNICEF, and was a consultant to the European Central Bank ahead of the introduction of the Euro. A truly global thinker, Romina is trilingual and has worked in the U.S., Europe and the Middle East.