Digital marketing agencies

Instagram has recently confirmed that their new live-streaming option will be rolled out to all users this week!

“Today we’re excited to share that live video on Instagram Stories — a new way to connect with your friends and followers right now — will be rolling out to our entire global community over the next week. From real-time makeup tutorials to live DJ sets, it’s been exciting to watch as the community shares new sides of their lives.”- says CEO Kevin Systrom.

Instagram announced the addition of live-streaming back in November, but access to the tool was initially restricted to US users only. Recent reports showed that Instagram Live had been rolled out in the UK, Germany, France, Brazil, Canada and Japan. By the end of this week, it’ll be available everywhere else too.

Instagram’s live-streaming option takes a different approach to some of the better known streaming tools in that what you broadcast is not saved – as soon as you finish your stream that content is gone.

The approach is in line with Instagram’s revised strategy, aimed at boosting activity on the platform. Instagram, after losing ground to Snapchat as the social platform of choice among teen users, have worked to re-focus their app around increased personal sharing.

This shift is explained by CEO Kevin Systrom:

“Your connections with your friends and your family are the thing that makes Instagram work. All the data supports that if you follow more friends and engage with your friends, your activity goes through the roof. If you just follow more celebrity content or more interest-based content, that doesn’t move the needle at all.”