Rona Mercado

Thought Leader. Connector. Strategist.

Rona Mercado is an entertainment marketing executive & brand strategist specializing in developing, overseeing and executing multi-platform targeted, impactful campaigns for Fortune 500 companies such as GE, brands like Netflix, adidas, Google and global icons like Snoop Dogg to help them authentically reach their multicultural millennial consumer. She has proven strengths in the digital space, influencer and social media landscape, delivering cost-effective results through creative, strategic marketing efforts and team building. Rona’s music and entertainment foundation makes her an expert in targeting multicultural millennials.

As co-founder and SVP at Cashmere Agency, Rona Mercado oversees the development and execution of all campaigns and manages client relations.

Rona has been a key figure in merging brands and top music entertainers through authentic campaigns that resonate with multicultural millennials. She has been critical in creating Cashmere into a lifestyle marketing collective. By utilizing her impressive background and relationships within the music and entertainment industries, Rona has been connecting brands with some of the largest and buzz-worthy acts in music. Her relentless work ethic and passion has led Cashmere to work with artists like YG, Busta Rhymes, RiFF RaFF, Far East Movement and internationally recognized brands including: Gatorade, the NBA, NBC, E! Entertainment, FOX, PRO-Keds, Sony Pictures Television, Universal Pictures, Warner Bros., professional DJ equipment companies Numark and Akai and more.

Rona currently sits on the board of directors of Street Poets, a Los Angeles non-profit organization that helps at-risk-youth connect with their authentic selves through poetry and art. She is also is on the Advisory Council for the Orthopaedic Institute for Children (OIC) in alliance with UCLA, whose mission is to provide outstanding care for patients with musculoskeletal disorders regardless of ability to pay. Orthopaedic Institute for Children (OIC) has treated over two million children in conjunction with advancing the forefront of musculoskeletal medicine worldwide through research and education.

http://www.adweek.com/news/advertising-branding/lifestyle-marketing-group-embraces-millennials-diversity-165456

#multiculturalmarketing #millennialmarketing #lifestylemarketing #cashmereagency