U.S. Lead for Social Media & Digital Advertising in New York
I'm Ron Casalotti, a social media professional since 1997. I've curated communities for 10 years on AOL as part of Community and Social Messaging (B2C); led the B2B user participation effort at BusinessWeek; and spearheaded social media from the PR/Communications department at Bloomberg L.P.
Currently I lead the social media and digital advertising areas at KPMG LLP where I'm responsible for social media policy, strategy and tactics; social media promotion both organic and paid to support the firm's thought leadership and personnel; internal awareness, education and training on leveraging social media for business development and business intelligence, as well as lead digital advertising which includes, SEM, native advertising and content advertising.
I am a specialist in leveraging social media to achieve business goals, content programming, blogging/micro-blogging, social networking and monetization.
An avid social media participant professionally and personally leveraging LinkedIn, Twitter, Facebook, Instagram, YouTube, Slideshare, Pinterest, Google+; wikis and more to promote brands and increase user engagement. An excellent communicator, I am the voice of the customer and evangelist/educator of social media inside the organization,
All thoughts expressed on my social pages are my own and do not reflect those of any client or employer.
Find me at the social sites or blog link below -- or reach out from here!