Ronnie Apteker

I am an artist and an entrepreneur.

We’ve always been taught that the world is made up of atoms. It’s not. It’s made up of stories. Think about it. Someone had to make up that story about the atoms, right? I’m not saying atoms aren’t real, but come on, when did you last see one?

Stories, on the other hand, are a real, tangible part of our everyday lives. We connect over stories, we swap and share stories, we bond over stories. Business, too, is all about the stories we tell and the stories we are told. Just look in any corporate annual report, and you’ll see what I mean!

A good story, like a funny joke, is something we will always remember. We never forget a compelling punchline, and we love to hear people’s reactions when we tell them our colourful tales. Inspiring people with stories is a big part of what makes life magical.

I love a good story. What's yours?