Ronnie Wishart

For those that remember ‘The Line’ in advertising, I have worked above, below and through in various guises over the last 21 years in some of London’s top agencies including J. Walter Thompson, Euro RSCG network, TBWA, Leo Burnett, Arnold Worldwide, WWAV Rapp Collins, EHS Brann and Inferno. Now consumer engagement and brand activation is where my thinking takes place. More recently I have been working on engagement programmes for both trade and consumer for a number of blue chip clients creating a seamless connection with the wider campaign. This involves every touch point on the consumer journey from street to till, on the net, on their tablet and on their smartphone – there’s no escape!