Ron P. Tan

I'm into sustainable approaches to food production and have thus co-founded both New Direction Foods (US) and Tangent Foods (International).

Our companies have a mission of developing and marketing new eco-friendly and nutritionally enabled approaches to making traditional foods. For example, we have created a revolutionary new way to make ice cream called The Curious Creamery, which enables production of real, support premium ice cream WITHOUT an ice cream machine.

• Now you can make ice cream at home or anywhere with a hand mixer and home freezer. It takes 5 minutes to prep and clean up.
• Choose your own ingredients. Anything from water or real whole food (whole fruit purees for example) to beer, wine and spirits. You get to choose your flavor and nutrition profiles!
• Cut the carbon footprint of ice cream by almost 90% and reduce water use associated with industrial ice cream production.

The idea is actually pretty simple. Offer people an easy, delicious, healthier, more sustainable approach for good value and they'll make the right choice every time.