Pedro Roque Pimentel
How can we go from dreaming to be a lawyer to being an advertiser? Is there really any difference? I can barely see it. My professional background includes four advertising agencies and clients such as Audi (automotive), Tagus Beer (fmcg), Jaba Recordati (pharmaceutical industry) and Oceanário de Lisboa, before founding I AM in 2009. I AM* is an IT development company that works both for an external and internal public, owning itself digital products and businesses.
I favour creativity, but a functional type of one. As David Ogilvy would say: "It's only creative if it sells!"
* I AM's most notorious clients: NOS (telecommunication services), Skog Sunglasses (eyewear), Bosch, Comunidade Vida e Paz, EMEL, and Fundação Calouste Gulbenkian.