Rosario M. Belli
Managua Nicaragua
Rosario is Founder and General Manager of Big Picture S.A. An open-air cinema and marketing events company in Nicaragua, which serves as a great non-traditional marketing channel in emerging economies and is particularly useful for communicating with hard to reach, rural, bottom of the pyramid individuals and markets.
She is a Nicaraguan-American with experience in Social and Behavioral Marketing, Food & Beverage, Consumer Goods, and Bottom-of-the-Pyramid Marketing and Branding. She is a big proponent of "inclusive business" and using business for social good.
Rosario is a sociable introvert. She has a quick, imaginative, and strategic mind. She is independent and rational, emotionally intelligent, knows how to listen, and is very determined.
Below is a link to her TEDx talk. Part of her ideas worth spreading center on the importance of uniting social objectives with business objectives in order to make positive social impacts in economically sustainable ways. (In Spanish with English subtitles available).
https://www.youtube.com/watch?v=EOTShix9Y88