Rosenthal Heavy Industries Ltd.

The "needle in the haystack" freelance resource for creative solutions to specific marketing communications challenges.

RHI is an independent firm formed in 2005 that develops and produces strategic creative solutions to build business and revenue.

RHI is led by Robert Rosenthal, who developed award-winning campaigns for global brands (Absolut, Evian, Heineken) at top international advertising agencies throughout his career. As President of TBWA\Latin America he managed a network of 17 agencies that he established by acquisition and partnership throughout South and Central America. In his role as Worldwide Managing Director of TBWA\Chiat\Day’s global Absolut business he oversaw the iconic vodka account in 49 countries. Rob also provided high-level marketing counsel to company CEO’s (Anheuser-Busch, Philip Morris, Sara Lee, Club Med, et al.) and presented creative ideas to audiences of hundreds at conventions in South Africa, South America, Europe and through the U.S.

Rosenthal Heavy Industries works with clients across the marketing communications spectrum to solve their particular challenges.

• Introducing the leading digital television firm (Brightline iTV) to America’s top automotive, consumer electronics, beverage, beauty, telecommunications and packaged good marketers.
• Transitioning African-American agency Walton-Isaacson into a full-fledged multicultural marketing shop.
• Conceiving, positioning and launching RIGHT gin.
• Developing and producing promotional videos for Food & Wine Magazine, McCormick Spice Company, Herb’s Vodka and Conde Nast (Gourmet, Cookie) publications.
• Advising How Stuff Works on a successful strategy to sell the company.

Rosenthal also writes about marketing and advertising in the Huffington Post, Adweek, Media Post and Ad Age, which calls him, "undoubtedly one of the industry's most colorful characters."