Ricardo Scattini

B2C Product Strategist | Tech Innovation & Product Owner of Clarin365 | Formerly Product Director of Batanga Radio | Mobile first thinker | UX Fundamentalist.

I started my career as a web developer, since then I have been circulating for different roles in different companies, always growing and assuming more responsibility within the company. After the programming, I was appointed to coordinate the work of 60 people in 6 projects in parallel as Project Manager in MetroGames, and then on Batanga I became Product Director taking control of the whole Product. Now I'm in charge of the digital aspect of the biggest Loyalty program of Argentina.

I consider myself a completely digital person. I live, use, consume and have developed digital projects. With 10 years of verifiable experience in IT and 3 in Digital Marketing, I developed my profile with skills and tools that allows me to find quick, appropriate and results-oriented solutions for the product.

That knowledge allows me to understand from the technological infrastructure, the underlying business of the company, and to think about the needs of the users as well. And above all, managing human resources behind the project.

I understand the business of digital advertising and know very well how the mobile marketplace is moving.